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Neels van Niekerk

Digital Marketing Expert

SOUTH AFRICAN BASED
SERVING CLIENTS WORLDWIDE

PREVIOUS: PROGRAMME MANAGER

EDUCATION: B.ENG (Electron) 

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Personal Details

  • LOCATION: RIEBEEK WEST, SOUTH AFRICA
  • Marital: MARRIED
  • Nationality: Souh African

About me

I generate high-quality leads and customers for small to medium-sized companies via full-service paid media advertising campaigns and in the process assist them to maximize the return on their marketing budget spent.
I provide a one-stop solution from gettting your business online, through optimising your product/service offers to maximising your profit potential via appropriate online marketing campaigns.

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Experience

FromJuly 2016ToPresent

(7+ YEARS )

beOnline MediaCape Town, South Africa

Digital Marketing Consultant

As full-time Digital Marketing consultant, I specialize in generating leads and sales online for small and medium businesses via state-of-the-art Digital Marketing practices on platforms like Google, Facebook and Instagram.

I manage the full lifecycle of my clients’ marketing campaigns from researching their target audience, creating the ideal avatar, compiling marketing messaging, creating ad creatives, setting up the campaigns in the designated ad platforms (mainly Google and Facebook), setting up the conversion tracking, creating, and optimizing landing pages, running and optimizing the ad campaigns and detailed reporting on a weekly basis.

As independent contractor, I launched and operated several online eCommerce stores and websites in the B2C space. I am applying all the experience and expertise gained from over twenty years in the telecoms industry. .

FromMay 2004ToJune 2016

(12 YEARS)

EricssonAfrica

Programme Manager

Responsible for the successful end to end delivery of numerous Telecommunication projects for customers all over Africa.

During this period I also launched and managed many websites in ecommerce and affiliate marketing environment, honing my SEO and paid advertising skills along with the growth in internet technologies and practises.

FromJan 1983ToApril 2004

(21 YEARS)

Engineering and Telecommunications South Africa and France

Electronics Engineer / Sales Manager

Responsible for the conceptualization, development, testing and integration of various software development projects, individually or as part of a team for companies in the defense, aeronautical and telecommunications industries.

In 2000, I was promoted to a Sales Manager position at Alcatel. I was based in Paris, France, managing tenders and contracts for Alcatel towards international telecommunications operators.

Education

Skills & language

Googlge Ads
Facebook Ads
Analytics
SEO
e-Commerce
Website Design
Chatbots
Optimization

Languages

  • EnglishEnglish:Advanced
  • AfrikaansAfrikaans:Advanced
  • FrançaiseFrench:INTERMEDIATE

Portfolio


Recommendations

Work Packages

My Google Ads service is packaged in a simple, flexible structure. They all build upon expertise built up from over 6 years of in-the-trenches experience in successful local and international campaigns spanning many different industries.

The scope of the Google Ads packages includes

  1. My own market research, including your products or services

  2. Analysis of the data to determine the optimum Google Ads channel to prioritize (Search, Display, Video, etc)

  3. Keyword planning for search campaigns

  4. Campaign strategy determination

  5. Creative design and implementation

  6. Campaign data tracking planning and setup

  7. Campaign setup and launch

  8. Reporting structures setup

  9. Ongoing campaign optimization

  10. Weekly progress reports

I can also deliver custom-made solutions to adapt to your specific business requirements.

 

My Facebook Ads service is designed to deliver targeted leads or customers to your business. My expertise in this field was built up from over 8 years of in-the-trenches experience in successful local and international campaigns spanning many different industries.

The scope of the Facebook Ads packages includes:

  1. My own market research, including your products or services

  2. Analysis of the data to determine the optimum Facebook Ads campaign type to deploy.

  3. Campaign strategy determination

  4. Creative design and implementation

  5. Campaign data tracking planning and setup

  6. Campaign setup and launch

  7. Reporting structures setup

  8. Ongoing campaign optimization

  9. Weekly progress reports

I can also deliver custom-made solutions to adapt to your specific business requirements.

 

The project design and implementation activities are summarized below:

  1. Perform detailed requirements analysis on the website implementation platform and layout.

  2. Identify low-level requirements and functions.

  3. Procure and install website environment, plugins and theme and do initial platform setup.

  4. Buy and configure theme to portray look and feel of the site.

  5. Configure basic platform settings.

  6. Install and configure all necessary plugins.

  7. Install and configure SSL access.

  8. Compile initial site data and website pages, based on inputs from customer.

  9. Implement the detailed functionality  into the platform.

  10. Create and setup the framework for the blog section of the website (if required).

  11. Add portfolio and service package details as per customer input.

  12. Perform internal testing and Soft Launch testing.

  13. Final Acceptance and Launch.

  14. Maintenance is included at no extra cost for the first year.

 

The website hosting package includes the implementation activities are summarized below:

  1. Analyze customer requirements to identify the optimum hosting package.

  2. Procure web hosting services to accommodate the online portfolio from a suitable web hosting service provider

  3. Identify email requirements and procure email hosting service that caters for the number of email accounts and mailbox size.

  4. The standard package includes 10 x email addresses of 5GB each.

  5. Perform detailed requirements analysis on current website migration, if required.

  6. Perform website migration followed by internal testing and Soft Launch testing (if required).

  7. Final Acceptance and Launch.

  8. Maintenance included at no extra cost for the first year.

 

I can also assist in any mix of online marketing-related services:

 

  1. Digital Marketing campaign audit and strategy consulting.

  2. Google Analytics setup and verification.

  3. Detailed ad tracking setup and verification for Google Ads, Facebook Ads or any other platform integration.

  4. Google Search Console setup to track website SEO performance.

  5. eCommerce store product feed setup towards Google Merchant Centre or any other platforms like Bid or Buy, etc.

  6. Landing page conversion rate optimization.

  7. Reporting system design and configuration on Google DataStudio, including integration from different sources and pre-processing.

  8. Human-like AI generated voiceovers for video or audio projects.

Services to be quoted based on customer requirements.

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